Arranging things..

If you’ve ever been to our space, you will have quickly learnt that it is never really static.

Corners shift, objects move, and familiar items return in unexpected ways.

A new piece may appear beside something old, a chair might migrate from one end of the studio to another, and a table can transform from workspace to stage overnight.

Our studio carries a sense of life through movement—arrangement here is never about permanence, but about allowing things to shift, breathe, and take on new meanings with each placement.

Objects are not bound to a single function or corner; instead, they adapt, respond, and invite reinterpretation. A chair moved closer to the window suddenly becomes a place of pause.

A stack of books relocated to a side table turns into a quiet vignette.

In this way, nothing remains static — everything is part of a continuous exchange, a dialogue between form, mood, and the people who encounter them.

Placement is a language..

Every shift, every pairing, every distance between objects says something. A candleholder beside a contemporary book or magazine feels different than when it stands alone.

Textiles paired with ceramics tells a different story than when scattered separately. These choices, however subtle, create tone and rhythm within the room—sometimes quiet and restrained, sometimes layered and abundant.

Like spoken language, placement carries nuance. The tilt of a frame, the way a chair faces inward or outward, the decision to cluster or to spread apart—all of it communicates mood, intention, and even personality.

Nothing is neutral. Even when things are left casually, that looseness speaks too.

Each arrangement, however temporary, is its own composition—an invitation to look closer, to see ordinary things as extraordinary, and to feel the way objects converse with one another in silence.

Between old and new..

One of the quiet joys of the studio and café is the dialogue between what has been and what has just arrived.

Worn, textured objects are given new context beside pieces still wrapped in their freshness.

This interplay creates a rhythm of continuity and contrast, reminding us that design lives not only in the new but also in the ways we return to and reframe the old.

An old sofa, softened by use, might be paired with a newly found lamp—its clean lines throwing fresh light across a familiar fabric.

A ceramic mug from a past season found somewhere abroad or at a market somewhere can sit alongside a recently introduced glass vessel, the juxtaposition heightening the presence of both.

Even a lamp or light source reintroduced from an earlier time months ago, now placed in a different corner, shifts meaning entirely—suddenly not just a source of light, but a reminder of continuity, of the way objects carry stories forward while finding new relevance in the present.

This is the brand in motion—kholoud (خلود): timelessness, the unfolding of an idea never bound to a single moment but always returning, reshaped and re-seen. An idea that endures, alive in every arrangement, alive in every return.

Arranging things in our space is never about arriving at perfection.

It’s a practice, a rhythm of shifting and rediscovering. A shelf today may hold glassware and books; tomorrow it may host flowers and fabrics. Each change alters the atmosphere of the room, creating small constellations of meaning.

To us, being a lifestyle label has never been limited to clothing. It is about creating environments that evolve—spaces that shift, expand, and adapt to the rhythms of life.

What begins as a studio can just as easily become a place of gathering, a workshop in, a table to share food, or a corner to spark conversation.

This fluidity is what keeps the space alive: always flexible, always open, always in motion.

Every change, whether small or sweeping, is part of the same vision: to create continuity, to honour timelessness, to keep the idea alive.

And we invite you into this process. Each time you visit, you may notice something different—a lamp moved, a corner transformed, a new object finding its place among the old.

It’s nice to see that quiet surprise in you all—recognising a piece or an item you thought had slipped away, only to find it reappearing in a new corner, carrying a different kind of presence.

Part of the joy, even as the brands curators is in noticing what has shifted, recognising what has returned, and finding yourself woven into the rhythm of it all — time and time again.